Consumer Brands

Consumer Brands

RPM’s consumer brands are marketed primarily in North America, with an increasing presence in Europe, Australia, South Africa and South America. Sold through home improvement centers, hardware and paint stores, mass merchants and craft shops, these brands can be found on nearly every garage or basement shelf throughout the U.S. and Canada. This segment generates about 34% of RPM’s net sales.

Product Categories

  • Small-Project Paints & Coatings
  • Primers, Caulks & Sealants
  • Hobby & Craft Products
  • Specialty Coatings
  • Wood Stains & Finishes
  • Wall & Wood Repair Products
  • Household Cleaners & Stain Removers
  • Floor Finishing Systems
  • Plumbing & Water Cleanup Solutions
segment pie - consumer

Market Leadership

  • Rust-Oleum: No. 1 brand recognition and market share position in the U.S. and Canada for the small-project paint category 
  • DAP: No. 1 brand recognition and market share position in the U.S. and Canada for the caulk and sealant residential market, and in the U.S. for wall and wood repair products
  • Varathane: Leading market position in Canada and the U.S. for wood stains and finishes
  • Zinsser: A leader in brand recognition and market share position in the U.S. for specialty primers and sealers and wallcovering sundries

*Rankings based on market share

 

Rust-Oleum
Rust-Oleum
Zinsser
DAP
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